BRA
WARS - Boom Or Bust - 1 x 60
This definitive film reveals a fascinating insight to the global business of bra design - past, present and future.
Bra design has reflected the evolution of femininity since Victorian whale boned corsets. Even today, around 70% of women wear the incorrect sized bra, which can often lead to health problems. Designers, business leaders and supermodels reveal the prerequsites on what it takes to survive in this firecely creative and competitive 21st Century market.
As the appointed supplier to Her Majesty The Queen, Rigby & Peller explain how we can achieve the perfect fit, while Rachel Hunter discusses cleavage and self-esteem.
Co-produced with Discovery Networks Europe
PRESS REACTION: "Pick Of The Day" - Daily Mail
Director: Garry Grant
Writers: Charles Preece, Stuart Burrage
Executive Producer: Stuart Burrage