ID picks up Airborne's Bra
03 February
UK indie Airborne TV has appointed ID Distribution to handle international
sales of Bra Wars - Boom Or Bust, the first rep deal between the two firms.
The one-hour documentary, coproduced for tx on Discovery Health on February
27 and featuring supermodel Rachel Hunter, is described as “a look
at the 21st century bra industry, its lineage and future”.
Sally Miles, ID's managing director, said the show "has huge global
appeal and will certainly stand out in the broadcaster's schedule. It
is both insightful and glamorous."
The show is Airborne's first coproduction
with Discovery Networks Europe.
Source: C21 Media
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